Die Leute klicken weiterAll things considered, the advertising model for paid search has held up fairly well. People continue to click on paid search ads
Die schlechte:
die Klickpreise d.h. die Klickeinnahmen pro Klick für uns fallenbut there has been weakness in keyword pricing. Online advertising agencies and Google AdSense affiliates suggest that the primary causes for decreasing keyword pricing were lower paid search conversion rates that prompt advertisers to bid less for keywords; and cash flow and working capital constraints forcing advertisers to lower the amount spent on advertising.
Fazit wohl, Adsense wird weiter Geld abwerfen, aber man wird mehr Klicks für das gleiche Geld brauchen.The CPC fell on every major search platform with the exception of MSN, Covario notes, adding that the biggest decrease has been felt by Google, whose average CPC dropped to 89 cents in the fourth quarter from $1.14 in the third quarter of 2008.
Info aus www.mediapost.com/ "Google Makes More Cuts; Keyword Prices Decline" https://www.mediapost.com/publications/ ... rt_type=13 und "Lag Effect: Paid Search Surges Despite Economy, Cost Continues To Fall"
https://www.mediapost.com/publications/ ... rt_type=13
